Jaeger Le Coultre Reverso Watches

"First created in 1931, the Reverso - with its reversible swivel case - is a world-renowned icon. In the 1930's, the English Army officers in India, who were great polo players, frequently broke their wristwatch crystals while playing polo. The first Reverso, whose case can be turned 180 degrees, was invented for them, brilliantly solving the problem.  Recognized for its artistic flair, innovative industrial design and unique versatility, the Reverso has been one of the most talked about watches in history. Over the decades, Jaeger-LeCoultre has continually produced Reverso masterpieces that are breathtaking beauties in design and technical prowess. So coveted is this watch, that celebrities and royalty alike have placed special orders to the prestigious brand for custom-made Reversos." - Tourbillion-watches.com