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Chopard Watches
Founded in 1860 by Louis Ulysse Chopard, Chopard has an international reputation as one of the leading makers of beautiful jewelry and watches. Chopard has had a history of firsts in the watchmaking world. In 1976, Chopard released the popular Happy Diamonds collection, featuring watches with mobile diamonds floating between two transparent sapphire crystals. Then, in 1996, Chopard released the "LUC" collection, named after the initials of its founder, Louis Ulysse Chopard, and featuring Chopard's first high-grade in-house movement. Other popular models include the "Happy Diamonds", "Happy Sport", “Happy Beach”, “Happy Fish”, “Your Hour”, and "Imperiale". Chopard also has a popular mens line named “Mille Miglia” in partnership with the Mille Miglia, the annual Italian car rally where vintage and classic cars take part.
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